Musician networking sites and advice blogs have been touting the benefits of touring for the professional musician for a while now. They point to evidence of how many big artists are touring and how revenue data shows touring as the most reliable source of income now that album sales are low. I’m definitely a proponent of the idea of touring but what isn’t talked much about is how different touring is for each individual band or artist. Some bands do short stints of time but cover massive distances – trying to hit as many major markets as possible. This tends to be the case if band members have regular jobs they have to get back to. But the way we tour is a little different and in this post I’ll explain why.
We nixed venues
For the most part, our touring this year is based off of long shows (2+ hours) at small breweries, wineries, and coffee shops. Since our current project Razzvio has a small footprint and a very accessible sound we opted to only contact venues where that sound would fit. It turns out that there are TON of great breweries that host music and we’ve been very very happy with this strategy. Venues don’t tend to pay flat rates unless you’re a “big deal” and we’re just not playing that game this time around. So by targeting a specific venue market our tour routes came together really well.
We stay out for a LONG TIME
Our tour this year is about 9 months long. That’s a long time to be driving around and living out of a tour van. But the benefit is that we’ve been able to really plan our route out to maximize the number of shows and minimize driving times and distances. We’ve had to turn down a couple of shows due to routing but it’s overall been great! Taking the time to route a tour properly makes such a big difference to our financial bottom line.
We creatively cut costs
This year we invested in a solar panel array on our van roof so that we can have power for appliances and our computers. Since there are just two of us touring we have enough space in the van for all our gear, a bed, and a small kitchen setup complete with a mini-fridge. Now we can buy groceries instead of eating fast food and we can stay in the van at night in rest stops or campsites rather than getting a hotel. Because our tour started in March and ends in November, we’ll have many months of comfortable van camping without extreme heat or cold.
We budget intensely
This year I’m using a new budget strategy to try and really stay on top of our finances. Touring is our business and we’re in this for the long run so having clear concise budgets really helps manage things. I work off of a percentage system rather than a set monthly amount due to how much our income fluctuates. I’ll go through our financial planning in depth for a different post. But touring without an idea of how much you’re willing or can spend is absolutely nuts to me – the whole point is to be able to keep going and you can’t do that with a sinking financial ship.
We take time to enjoy life
Touring for us isn’t just a short term arrangement, we spend a lot of time on the road and have really prioritized touring as a life style. That means that we try and sight see wherever we’re going. Hiking is a pretty inexpensive hobby that lets you see more of the scenery than just the view from the road. It also makes a long driving day that much more manageable because you get a chance to stretch your legs and see something new. We also book the occasional hotel, go see a movie, or just have a really nice dinner. Not every day should be about penny pinching.
I’m not saying that our way of touring is better or more efficient than anyone else’s but after 5 tours this is the kind of travel that makes the most sense to me. Sure there are things I’d like to upgrade and invest in so that we can keep doing this for years, but right now it feels like a great start!